Your seal, your mark, how you are identified, how you differentiate yourself from others, is your “personal brand.”

Just like with commercial brands, it is essential that your personal brand ensures a lasting impression and highlights the benefits of the relationship between the brand holder and the observer.

History of Personal Branding

The concept of personal branding was created by Tom Peters in 1997, emphasizing that we can self-manage our brand like a company. With the emergence of blogs (2000) and social networks (2004), personal branding gained popularity, offering everyone the opportunity to publish content and build their brand.

Personal Brander Nancy Vázquez, Co-Founder of one of the leading Personal Branding agencies, defines a personal brand as the effective development and dissemination of the unique value that no other professional can bring to the market, making it the mark by which recruiters or clients choose one talent over another.

Personal Branding in the Digital Era

In the digital era, the goal is to position yourself through social networks, interacting with a global audience, whether for business, job opportunities, or forming communities. Web 2.0 has become a key tool for developing a personal brand. For example, in Spain, 51% of people use the internet to find a job, 31% have a profile on a professional network, and 10% have found a job through their virtual contacts. In the U.S., in 2011, companies used LinkedIn (87%) in their recruitment processes, followed by Facebook (55%) and Twitter (47%).

Just as companies promote their brands, authors like David Villaseca (2017) propose systems to develop and disseminate digital talent in digital (web, blog, search engines…) and social (such as LinkedIn) media.

Building Your Personal Brand

To build your personal brand, you need to analyze and select the content of your publications, segment your target audience, and position your “personal seal.” This process is crucial for ensuring your unique value is recognized and appreciated in the professional market.

Start building your personal brand today! Analyze your strengths, define your unique value, and share your insights through various digital platforms. Position yourself as a thought leader and watch your opportunities grow.